Obviously the cost of large scale outdoor pixel board LED displays has come down as more and more of the wall of billboards lining the Gardiner Expressway are sporting live video. Have the producers and their clients ever driven there? We see what appear to be made for television spots being played on low resolution screens, that are supposed to be absorbed by motorists whizzing by at 120 kph. Are they actually supposed to be able to read these ads? Even in rush hour, when traffic is at a standstill, these screens are a tiny portion of a person's field of view compared to the 42 inch plasma experience at home. And what is with the light blue text on beige backgrounds? Coming next to a highway near you - YouTube.
Thursday, July 19, 2007
Low DefinitionTelevision
Obviously the cost of large scale outdoor pixel board LED displays has come down as more and more of the wall of billboards lining the Gardiner Expressway are sporting live video. Have the producers and their clients ever driven there? We see what appear to be made for television spots being played on low resolution screens, that are supposed to be absorbed by motorists whizzing by at 120 kph. Are they actually supposed to be able to read these ads? Even in rush hour, when traffic is at a standstill, these screens are a tiny portion of a person's field of view compared to the 42 inch plasma experience at home. And what is with the light blue text on beige backgrounds? Coming next to a highway near you - YouTube.
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